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Playbooks

New buyer lead: the first 7 daysNew

What to send, and when, so a new buyer lead becomes an appointment.

1Day 0#

  1. Text within five minutes and ask one easy question, like: Are you looking to buy in the next 3 months?
  2. Call within the hour.
Tag addedbuyer
Day 0Quick question about your timeline
Wait2 days
Day 2A few homes you might like
Wait5 days
Day 7Still looking?
Example recipe

2Days 1 to 3#

  1. Send a few listings that match.
  2. Share your booking link so they can grab a call.
Share your booking link

3Days 4 to 7#

  1. A helpful email, like your buyer guide.
  2. A short check-in text on day 7.
Lead nurture sequences
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Checked against the Jtek app in October 2026.