Author
Jesse Onate
Founder of Jtek. I write the CRM comparisons and the field notes on this site.
Who I am
I tried system after system made for real estate and got burned by almost every one. Clunky, overpriced, and built by companies that never had to work a lead. I started Jtek to protect our industry from software that just isn’t good enough.
Jtek puts missed-call text back, DM auto-reply, AI follow-up drafts and real estate pipelines in one login, for a flat $60 a month that doesn’t punish you for adding teammates.
Why I write about real estate CRMs
Most "CRM comparison" content online is written by affiliate marketers chasing commission, not by people who've actually used the tools. The result: marketing fluff, no honest trade-offs, no advice on when a competitor is the better fit.
I write the comparisons I wish I'd had when I was shopping. Each one calls out where Jtek wins, where it loses, and which agents should pick the competitor instead. All 18 comparisons live here.
What I write about
Four places to start, depending on what you are trying to decide.
How I work
- Real onboarding. The Jtek Support team helps every new account get set up, not a chatbot.
- Reply directly to any post. If a comparison or playbook here helped you (or missed something), email me at jesse@jtek.pro. I read all of them.
- Long-term thinking. Jtek is bootstrapped. No VC clock, no growth-at-all-costs. The roadmap is set by what working agents need, not by what an investor wants to see in the next quarter.
Where to find me
- Email: jesse@jtek.pro
- Instagram: @jtek.pro
- Media inquiries: Media page