Two real estate CRMs, two very different audiences. Here's which one fits a solo agent or small team — and where BoomTown still wins for large brokerages.
The CRM built for real estate agents, by a real estate agent. Every feature is there because a closing depended on it.
An enterprise lead-gen + CRM platform built for large brokerages and team leaders running paid lead programs at scale.
✓ = included ✗ = not included $ = paid add-on
| Feature | Jtek | BoomTown |
|---|---|---|
| Real estate fit | ||
| Built specifically for real estate agents | ✓ | ✓ |
| Pre-built buyer/seller/listing pipelines out of the box | ✓ | templates vary |
| MLS / IDX website | ✗ (by design — pipe yours via webhook) | via integrations |
| Agent-specific tags (buyer, seller, tour, offer, sphere) | ✓ | ✓ |
| Lead capture & response | ||
| Missed-call auto-text in 8 seconds | ✓ | ✗ |
| Auto-tagging on inbound leads | ✓ | via workflows |
| Instagram + TikTok DM auto-reply | ✓ | ✗ |
| Open-house auto-posting | ✓ | ✗ |
| Communication | ||
| Two-way SMS | ✓ | add-on / 3rd-party |
| Built-in calling (dialer) | ✓ | ✗ |
| Email marketing + sequences | ✓ | ✓ |
| Drip + workflow automation | ✓ | ✓ |
| Marketing & lead generation | ||
| Website + funnel builder | ✓ | basic site only |
| Landing pages + forms | ✓ | limited |
| Appointment booking calendar | ✓ | add-on |
| Social media auto-posting | ✓ | ✗ |
| AI assistant | ||
| AI-drafted follow-up emails & SMS | ✓ | ✗ |
| AI call summaries | ✓ | ✗ |
| AI-drafted DMs on social platforms | ✓ | ✗ |
| Pricing | ||
| Starting monthly price | $60/mo | Custom (demo-gated) |
| Built-in dialer included at entry tier | $60/mo — all-in | Add-on / not standard |
| Predictive dialer | Not included | Not included |
| Per-seat pricing | ✗ flat rate | ✓ team-based + setup |
| Free trial | ✓ 14 days | ✗ demo only |
BoomTown is a strong product. It's just not priced — or scoped — for an agent running a personal book of business.
I went from missing 30% of my follow-ups to never missing one. Close rate jumped in the first month.
Short answers. No fluff.
Probably not. BoomTown is engineered for teams of 5+ with a dedicated ISA, paid lead-gen budgets, and brokerage-level reporting needs. Solo agents and small teams almost always end up paying for capacity they never use.
Jtek does not include IDX (intentional — bring your existing IDX site and pipe leads in via webhook). Jtek does include landing pages and forms — but you bring the traffic (your social, ads, sphere). BoomTown bundles paid lead-gen on top, which is part of why their entry point is closer to $1,000/mo than $60/mo.
Yes. Most agents are fully set up in under an hour. Export your contacts and notes from BoomTown as CSV, import into Jtek, and pick a pre-built pipeline template. You can have Jtek live before your next BoomTown invoice.
14 days free, cancel anytime. You can test the full product — including missed-call auto-reply, pipeline, AI assistant, and social integrations — before committing. BoomTown is demo-gated with no public free trial.
Export your contacts, drop them into Jtek, keep your existing IDX site running. No migration tax, no per-seat math, no contract.