Two CRMs, two very different audiences. Here's which one actually fits a real estate business — and where Close still wins.
The CRM built for real estate agents, by a real estate agent. Every feature is there because a closing depended on it.
A powerful inside-sales CRM built for B2B SDR teams running outbound cold-call campaigns at scale.
✓ = included ✗ = not included $ = paid add-on
| Feature | Jtek | Close |
|---|---|---|
| Real estate fit | ||
| Built specifically for real estate agents | ✓ | ✗ |
| Pre-built pipeline stages (New → Contacted → Showing → Offer → Closed) | ✓ | custom setup |
| MLS / IDX website | ✗ (by design — pipe yours via webhook) | ✗ |
| Agent-specific terminology and tags (buyer, seller, tour, offer) | ✓ | ✗ |
| Lead capture & response | ||
| Missed-call auto-text in 8 seconds | ✓ | ✗ |
| Auto-tagging on inbound leads | ✓ | via workflows |
| Instagram + TikTok DM auto-reply | ✓ | ✗ |
| Open-house auto-posting | ✓ | ✗ |
| Communication | ||
| Two-way SMS | ✓ | ✓ |
| Built-in calling (dialer) | ✓ | ✓ |
| Power dialer / predictive dialer | Included basic | ✓ (Close strength) |
| Email marketing + sequences | ✓ | ✓ |
| Marketing & lead generation | ||
| Website + funnel builder | ✓ | ✗ |
| Landing pages | ✓ | ✗ |
| Appointment booking calendar | ✓ | $ |
| Social media auto-posting | ✓ | ✗ |
| AI assistant | ||
| AI-drafted follow-up emails | ✓ | ✓ |
| AI call summaries | ✓ | ✓ |
| AI-drafted DMs on social platforms | ✓ | ✗ |
| Pricing | ||
| Starting monthly price | $60/mo | $49/user/mo (Startup) |
| Tier with Power Dialer | $60/mo — all-in | $109/user/mo (Growth) |
| Tier with Predictive Dialer | Not included | $149/user/mo (Scale) |
| Per-seat pricing | ✗ flat rate | ✓ per user |
| Free trial | ✓ 14 days | ✓ 14 days |
Close is a great product. It's just not a product built for the way real estate agents actually spend their day.
I went from missing 30% of my follow-ups to never missing one. Close rate jumped in the first month.
Short answers. No fluff.
If you're a real estate agent running a book of business, almost certainly yes. Close is priced per user, lacks MLS and social integrations, and requires heavy configuration to fit an agent's workflow. Jtek works out of the box for agents at a flat rate.
Yes, Jtek includes a built-in dialer. Close's power and predictive dialers are industry-leading for SDRs making hundreds of calls per day. If that's your volume, keep Close. Most agents don't need it.
Most agents are fully set up in under an hour. Import your contacts, connect your phone number and email, pick your pipeline template. You can have Jtek generating leads by the next morning.
14 days free, cancel anytime. You can test the full product — including the missed-call auto-reply, pipeline, and social integrations — before committing.
A deeper look at why agents skip the B2B SDR-focused dialer and pick a CRM built for them.
Export your contacts, drop them into Jtek, keep your existing IDX site running. No migration tax, no per-seat math, no contract.