Head-to-head comparison
Both built for real estate agents. One is per-user and legacy. The other is flat-rate and modern. Here’s the honest breakdown.
The modern pick
One flat rate, one login, everything built in. AI assistant, social auto-posting, and website builder included.
The legacy pick
The agent CRM that most brokerages have used for years. Solid lead routing and accountability dashboards. Per-seat pricing.
Want the full market view? See where both land in our best real estate CRMs of 2026 roundup, or compare all 18 CRMs.
Feature-by-feature
Thirty capabilities agents actually ask about, compared line by line.
|
Feature
✓ included ✗ not included $ paid add-on
|
Follow Up Boss
$69 per user, per month
|
|
|---|---|---|
| Core CRM | ||
| Contact management and activity timeline | ✓ included | ✓ included |
| Visual pipeline stages (New to Closed) | ✓ included | ✓ included |
| Smart lists and segments | ✓ included | ✓ included |
| Action plans and follow-up sequences | ✓ included | ✓ included |
| Lead response | ||
| Missed-call auto-text | ✓ in 8 sec | ✓ with Calling |
| Instagram and TikTok DM auto-reply | ✓ included | ✗ not included |
| Round-robin lead routing | ✓ included | ✓ FUB strength |
| Lead-source attribution | ✓ included | ✓ included |
| Communication | ||
| Two-way SMS | ✓ included | ✓ included |
| Built-in calling (dialer) | ✓ included | $ paid add-on |
| Email marketing and sequences | ✓ included | ✓ included |
| Unified inbox (email, SMS and DMs) | ✓ included | email and SMS only |
| Marketing and web | ||
| Website builder | ✓ included | ✗ not included |
| Funnel and landing pages | ✓ included | ✗ not included |
| Social media auto-posting (IG and TikTok) | ✓ included | ✗ not included |
| Open-house automation | ✓ included | ✗ not included |
| Link-in-bio page builder | ✓ included | ✗ not included |
| AI assistant | ||
| AI-drafted follow-up emails | ✓ included | ✓ Smart Messages |
| AI call summaries | ✓ included | ✓ with Calling |
| AI lead scoring | ✓ included | limited |
| AI-drafted DMs on social | ✓ included | ✗ not included |
| Team and accountability | ||
| Agent accountability dashboards | ✓ included | ✓ FUB strength |
| Lead-response time tracking | ✓ included | ✓ included |
| Manager-view pipeline reports | ✓ included | ✓ included |
| Pricing | ||
| Starting monthly price | $60/mo | $69/user/mo |
| Pro tier | $60/mo, all-in | $499/mo (10 users) |
| Team of 5 total cost | $60/mo flat | $345 to $499/mo |
| Team of 10 total cost | $60/mo flat | $499 to $690/mo |
| Per-seat pricing | ✗ flat rate | ✓ per user |
| Free trial | ✓ 14 days | ✓ 7 days |
The real difference
Follow Up Boss was built in 2011. It is a great CRM that never got rebuilt for how agents actually work in 2026: short video, DMs, AI-drafted follow-ups.
Built for where attention lives now.
Accountability-first, per-user pricing.
FAQ
Short answers. No fluff.
Yes. FUB exports a CSV with contacts, tags, and notes. Jtek imports it in one click and preserves your pipeline stages, tags, and activity history. Most migrations finish in under 30 minutes.
Action-plan logic doesn’t transfer directly because Jtek uses a different workflow engine, but Jtek ships with pre-built sequences covering the same use cases (new lead follow-up, post-showing, nurture). Most agents find the Jtek versions cleaner.
Yes. Jtek supports round-robin, first-to-claim, and custom-rule routing. For brokerages with 15+ agents running tight lead-routing SLAs, FUB still has an edge in manager tooling. For teams under 10, Jtek’s routing is equivalent and the flat-rate pricing wins.
14 days, cancel anytime. You can import your FUB contacts and test the full Jtek workflow, including missed-call auto-text, social DMs, and AI follow-ups, before deciding.