Head-to-head
Flat $60 or $69 per user. Here’s the honest breakdown.
A team of 10, per month
From each company’s published pricing, in the table below.
One flat rate, one login, AI and website builder included.
Best for solo agents and teams of 1 to 10Solid lead routing and accountability dashboards. Per-seat pricing.
Best for 15+ agent brokeragesPrice
Users included
Website builder
Built-in dialer
Social auto-posting
DM auto-reply
Funnels
Unified inbox
Feature-by-feature
Thirty capabilities agents actually ask about, compared line by line.
|
Feature
✓ included ✗ not included $ paid add-on
|
Follow Up Boss
$69 per user, per month
|
|
|---|---|---|
| Core CRM | ||
| Contact management and activity timeline | ✓ included | ✓ included |
| Visual pipeline stages (New to Closed) | ✓ included | ✓ included |
| Smart lists and segments | ✓ included | ✓ included |
| Action plans and follow-up sequences | ✓ included | ✓ included |
| Lead response | ||
| Missed-call auto-text | ✓ in 8 sec | ✓ with Calling |
| Instagram and TikTok DM auto-reply | ✓ included | ✗ not included |
| Round-robin lead routing | ✓ included | ✓ FUB strength |
| Lead-source attribution | ✓ included | ✓ included |
| Communication | ||
| Two-way SMS | ✓ included | ✓ included |
| Built-in calling (dialer) | ✓ included | $ paid add-on |
| Email marketing and sequences | ✓ included | ✓ included |
| Unified inbox (email, SMS and DMs) | ✓ included | email and SMS only |
| Marketing and web | ||
| Website builder | ✓ included | ✗ not included |
| Funnel and landing pages | ✓ included | ✗ not included |
| Social media auto-posting (IG and TikTok) | ✓ included | ✗ not included |
| Open-house automation | ✓ included | ✗ not included |
| Link-in-bio page builder | ✓ included | ✗ not included |
| AI assistant | ||
| AI-drafted follow-up emails | ✓ included | ✓ Smart Messages |
| AI call summaries | ✓ included | ✓ with Calling |
| AI lead scoring | ✓ included | limited |
| AI-drafted DMs on social | ✓ included | ✗ not included |
| Team and accountability | ||
| Agent accountability dashboards | ✓ included | ✓ FUB strength |
| Lead-response time tracking | ✓ included | ✓ included |
| Manager-view pipeline reports | ✓ included | ✓ included |
| Pricing | ||
| Starting monthly price | $60/mo | $69/user/mo |
| Pro tier | $60/mo, all-in | $499/mo (10 users) |
| Team of 5 total cost | $60/mo flat | $345 to $499/mo |
| Team of 10 total cost | $60/mo flat | $499 to $690/mo |
| Per-seat pricing | ✗ flat rate | ✓ per user |
| Free trial | ✓ 14 days | ✓ 14 days |
The real difference
Launched in 2011 and never rebuilt for DMs, short video and AI.
Built for where attention lives now.
Accountability-first, per-user pricing.
What agents actually say
Zillow owns Follow Up Boss. Here’s how agents reacted to its 2025 privacy update. Read the notice yourself.
“They are making agents who use FUB consent to sharing their databases”
“Zillow gets to see and use the data in her contact record just because she also has a Zillow account”
“Everything is an add on.”
“FollowUpBoss is still the best one, despite being Zillow-owned now.”
FAQ
Short answers. No fluff.
Yes. FUB exports a CSV with contacts, tags, and notes. Jtek imports it in one click and preserves your pipeline stages, tags, and activity history. Most migrations finish in under 30 minutes.
Action-plan logic doesn’t transfer directly because Jtek uses a different workflow engine, but Jtek ships with pre-built sequences covering the same use cases (new lead follow-up, post-showing, nurture). Most agents find the Jtek versions cleaner.
Yes. Jtek supports round-robin, first-to-claim, and custom-rule routing. For brokerages with 15+ agents running tight lead-routing SLAs, FUB still has an edge in manager tooling. For teams under 10, Jtek’s routing is equivalent and the flat-rate pricing wins.
14 days, cancel anytime. You can import your FUB contacts and test the full Jtek workflow, including missed-call auto-text, social DMs, and AI follow-ups, before deciding.
That is your call, and it starts with reading the policy. FUB's own privacy notice describes Follow Up Boss as a brand of Zillow, Inc., and the current version took effect November 15, 2025. Some agents read it as letting Zillow see their contact data. We are not lawyers, so read the notice and ask FUB directly. Jtek is owned and run by its founder, Jesse Onate. It does not sell leads and is not tied to a listing portal.