Lofty (formerly Chime) is the all-in-one bundle with sales-led pricing. Jtek is self-serve, flat-rate, and built for the agent, not the team lead. Here's where each wins.
Self-serve, $60/mo flat, no contract. Sign up at 9am, importing contacts by 9:15.
A bundled CRM + IDX site + paid lead-gen platform built for mid-to-large teams who want one vendor running everything.
Zoom out: our best real estate CRMs of 2026 roundup ranks both of these, or compare all 18 CRMs side-by-side.
✓ = included ✗ = not included $ = paid add-on
| Feature | Jtek | Close |
|---|---|---|
| Real estate fit | ||
| Built specifically for real estate agents | ✓ | ✓ |
| Pre-built RE pipeline stages | ✓ | ✓ |
| MLS / IDX integration | limited (partner) | ✓ (Lofty strength) |
| Agent-specific terminology and tags | ✓ | ✓ |
| Open-house auto-workflows | ✓ | limited |
| Lead capture & response | ||
| Missed-call auto-text | ✓ in 8 sec | ✗ |
| Auto-tagging on inbound leads | ✓ | ✓ |
| Instagram + TikTok DM auto-reply | ✓ | ✗ |
| Round-robin lead routing | ✓ | ✓ |
| Smart Number / inbound call tracking | ✓ | ✓ |
| Communication | ||
| Two-way SMS | ✓ | ✓ |
| Built-in calling (dialer) | ✓ | ✓ (Lofty strength) |
| Email marketing + sequences | ✓ | ✓ |
| Unified inbox (email + SMS + DMs) | ✓ | no DMs |
| Marketing & web | ||
| Website builder | ✓ | ✓ |
| IDX-backed agent website | via partner | ✓ (Lofty strength) |
| Landing pages | ✓ | ✓ |
| Funnel builder | ✓ | limited |
| Social auto-posting (IG + TikTok) | ✓ | FB/IG only |
| Link-in-bio page builder | ✓ | ✗ |
| Bundled paid lead-gen (PPC, FB ads) | ✗ | ✓ (Lofty strength) |
| AI assistant | ||
| AI ISA (auto-text new leads) | ✓ | ✓ (Lofty strength) |
| AI-drafted follow-up emails | ✓ | ✓ |
| AI call summaries | ✓ | ✓ |
| AI lead scoring | ✓ | ✓ |
| AI-drafted DMs on social | ✓ | ✗ |
| Access & pricing | ||
| Self-serve signup | ✓ | ✗ demo-gated |
| Set up in under an hour | ✓ | ✗ 2-4 weeks |
| Starting monthly price | $60/mo | ~$449-$499/mo (Core) |
| Setup fee | ✗ $0 | ✓ $499-$1,499 |
| Annual contract required | ✗ month-to-month | ✓ 12 months |
| Free trial | ✓ 14 days | ✗ none |
Jtek is what you set up this afternoon. Both work, for very different agents.
I went from missing 30% of my follow-ups to never missing one. Close rate jumped in the first month.
Short answers. No fluff.
Yes. Lofty supports a built-in CSV export of your leads and contacts (delivered via email). Import the CSV into Jtek and field-map it like any other migration. Most are done in under 30 minutes.
Lofty's IDX site is one of the deepest in the category. Jtek doesn't do IDX, by design. Most agents leave their IDX site where it is (Lofty, IDX Broker, dedicated vendor) and pipe leads into Jtek via webhook. Jtek runs the CRM, communications, and AI follow-up; the IDX site keeps doing what it's good at.
Most Lofty plans are 12-month contracts. Switching usually means waiting out the term or paying it down. Jtek is month-to-month: no contract, no buyout.
14 days free, cancel anytime. Test the full product before committing: missed-call auto-text, IG/TikTok auto-reply, pipeline, AI follow-ups.
A deeper look at why self-serve, flat-rate beats demo-gated bundles for sub-10 agent teams.
Export your contacts, drop them into Jtek, keep your existing IDX site running. No migration tax, no per-seat math, no contract.