Two real estate CRMs, two very different audiences. Here's which one fits a solo agent or small team — and where BoomTown still wins for large brokerages.
The CRM built for real estate agents, by a real estate agent. Every feature is there because a closing depended on it.
An enterprise lead-gen + CRM platform built for large brokerages and team leaders running paid lead programs at scale.
Want the full market view? See where both land in our best real estate CRMs of 2026 roundup, or compare all 18 CRMs.
✓ = included ✗ = not included $ = paid add-on
| Feature | Jtek | BoomTown |
|---|---|---|
| Real estate fit | ||
| Built specifically for real estate agents | ✓ | ✓ |
| Pre-built buyer/seller/listing pipelines out of the box | ✓ | templates vary |
| MLS / IDX website | ✗ (by design — pipe yours via webhook) | via integrations |
| Agent-specific tags (buyer, seller, tour, offer, sphere) | ✓ | ✓ |
| Lead capture & response | ||
| Missed-call auto-text in 8 seconds | ✓ | ✗ |
| Auto-tagging on inbound leads | ✓ | via workflows |
| Instagram + TikTok DM auto-reply | ✓ | ✗ |
| Open-house auto-posting | ✓ | ✗ |
| Communication | ||
| Two-way SMS | ✓ | add-on / 3rd-party |
| Built-in calling (dialer) | ✓ | ✗ |
| Email marketing + sequences | ✓ | ✓ |
| Drip + workflow automation | ✓ | ✓ |
| Marketing & lead generation | ||
| Website + funnel builder | ✓ | basic site only |
| Landing pages + forms | ✓ | limited |
| Appointment booking calendar | ✓ | add-on |
| Social media auto-posting | ✓ | ✗ |
| AI assistant | ||
| AI-drafted follow-up emails & SMS | ✓ | ✗ |
| AI call summaries | ✓ | ✗ |
| AI-drafted DMs on social platforms | ✓ | ✗ |
| Pricing | ||
| Starting monthly price | $60/mo | Custom (demo-gated) |
| Built-in dialer included at entry tier | $60/mo — all-in | Add-on / not standard |
| Predictive dialer | Not included | Not included |
| Per-seat pricing | ✗ flat rate | ✓ team-based + setup |
| Free trial | ✓ 14 days | ✗ demo only |
BoomTown is a strong product. It's just not priced — or scoped — for an agent running a personal book of business.
I went from missing 30% of my follow-ups to never missing one. Close rate jumped in the first month.
Short answers. No fluff.
Probably not. BoomTown is engineered for teams of 5+ with a dedicated ISA, paid lead-gen budgets, and brokerage-level reporting needs. Solo agents and small teams almost always end up paying for capacity they never use.
Jtek does not include IDX (intentional — bring your existing IDX site and pipe leads in via webhook). Jtek does include landing pages and forms — but you bring the traffic (your social, ads, sphere). BoomTown bundles paid lead-gen on top, which is part of why their entry point is closer to $1,000/mo than $60/mo.
Yes. Most agents are fully set up in under an hour. Export your contacts and notes from BoomTown as CSV, import into Jtek, and pick a pre-built pipeline template. You can have Jtek live before your next BoomTown invoice.
14 days free, cancel anytime. You can test the full product — including missed-call auto-reply, pipeline, AI assistant, and social integrations — before committing. BoomTown is demo-gated with no public free trial.
Export your contacts, drop them into Jtek, keep your existing IDX site running. No migration tax, no per-seat math, no contract.