Head-to-head
Buy it yourself for $60, or get it through a brokerage.
Starting price, per month
From each company’s published pricing, in the table below.
One flat rate, one login, AI and website builder included.
Best for solo agents and teams of 1 to 10Heavy IDX websites and lead-gen, sold to brokerages.
Best for 50+ agent brokeragesPrice
Free trial
Buy it yourself
Setup fee
Contract
DM auto-reply
Social auto-posting
AI call summaries
Feature by feature
included not included paid add-on
|
Feature
✓ included ✗ not included $ paid add-on
|
kvCORE
$499+ a month, via brokerage
|
|
|---|---|---|
| Access and ownership | ||
| Agent can buy directly without brokerage | ✓ Yes | ✗ No.brokerage-gated |
| Self-serve signup | ✓ Yes | ✗ No.sales-led only |
| Set up in under an hour | ✓ Yes | ✗ No.typically 2-4 weeks onboarding |
| Keep your data if you leave the brokerage | ✓ Yes | ✗ No.data stays with brokerage |
| Core CRM | ||
| Contact management and activity timeline | ✓ Yes | ✓ Yes |
| Pipeline stages | ✓ Yes | ✓ Yes |
| Smart lists and segments | ✓ Yes | ✓ Yes |
| Custom fields | ✓ Yes | ✓ Yes |
| Website and IDX | ||
| Agent website builder | ✓ Yes | ✓ Yes.kvCORE strength |
| IDX and MLS search on your website | ✗ No.not offered | ✓ Yes.kvCORE strength |
| Landing page builder | ✓ Yes | ✓ Yes |
| Funnel builder | ✓ Yes | limited |
| Lead response | ||
| Missed-call auto-text in 8 seconds | ✓ Yes | ✓ Yes |
| Instagram and TikTok DM auto-reply | ✓ Yes | ✗ No |
| Smart Number (inbound tracking) | ✓ Yes | ✓ Yes.kvCORE strength |
| Lead-source attribution | ✓ Yes | ✓ Yes |
| Communication | ||
| Two-way SMS | ✓ Yes | ✓ Yes |
| Built-in calling (dialer) | ✓ Yes | ✓ Yes |
| Email marketing and sequences | ✓ Yes | ✓ Yes |
| Unified inbox | ✓ Yes | email and SMS only |
| AI assistant | ||
| AI-drafted follow-up emails | ✓ Yes | limited (Smart Assistant) |
| AI call summaries | ✓ Yes | ✗ No |
| AI lead scoring | ✓ Yes | ✓ Yes |
| AI-drafted DMs on social | ✓ Yes | ✗ No |
| Social and open houses | ||
| Social auto-posting (Instagram and TikTok) | ✓ Yes | ✗ No |
| Open-house auto-workflows | ✓ Yes | ✗ No |
| Pricing and contracts | ||
| Published monthly price | $60/mo | $499+/movia brokerage |
| Per-agent seat cost | $0 added | $25-$60per agent a month |
| Annual contract required | ✗ No.month-to-month | ✓ Yes.usually yes |
| Setup fee | ✗ No.$0 | ✓ Yes.about $999 |
| Free trial | ✓ Yes.14 days | ✗ No.demo-gated |
The real difference
kvCORE is what your brokerage buys. Jtek is what you buy. That one sentence explains most of what follows.
You control your tech, your data, your budget
Built to be bought by a Broker-Owner
What agents actually say
kvCORE now sells as BoldTrail, and agents search for both names. Here is what they say about it, word for word from public Reddit threads. The good and the bad.
“have tried to cancel my contract but Bold Trail won’t let me out.”
“Given the one-year contract and limited opt-out option (a four-month buyout)”
“Our office has it, but nobody uses it.”
“It's an all in one platform that kind of sucks at everything but can do a ton.”
FAQ
Short answers. No fluff.
If your brokerage-provided kvCORE covers your workflow, keep it. But three things usually push agents to add Jtek alongside: (1) you want to keep your data when you change brokerages, (2) you want AI-drafted follow-ups and DM automation kvCORE doesn't have, (3) you want a tool that's YOURS, so brokerage switches don't reset your pipeline.
No. Jtek does not do IDX or MLS. If IDX-driven website leads are your priority, kvCORE is the better pick. Jtek is the CRM, dialer, email, calendar and link-in-bio layer, built for fast follow-up on leads from Instagram, referrals, and your existing sphere.
Yes. Many agents do. kvCORE handles the brokerage-provided website + IDX, and Jtek handles personal follow-up, AI assistants, and social automation. They don't conflict, because they cover different jobs.
Credit card, 14-day free trial, under one hour of setup. Import your contacts (CSV from kvCORE export works fine), connect your phone, pick a pipeline template. Leads flowing by tomorrow morning.
Start with your order form. It sets your term and any early exit terms, and agents on Reddit report one-year contracts with a four-month buyout. Ask BoldTrail in writing what you owe before you stop paying. You can set up Jtek while you wait out the term. Jtek's monthly plan has no contract, and you can cancel anytime.