Head-to-head
A CRM made for agents, or a generalist with hub upgrades.
In one login
One flat rate, one login, AI and website builder included.
Best for solo agents and teams of 1 to 10Polished marketing automation with a generous free tier.
Best for businesses outside real estatePrice
Free trial
Built-in dialer
Two-way texting
Website and funnels
Social auto-posting
DM auto-reply
Missed-call text-back
Feature-by-feature
✓ = included ✗ = not included $ = paid add-on
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Feature
✓ included ✗ not included $ paid add-on
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HubSpot
Free tier, then hub-tiered pricing to $890+/mo
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|---|---|---|
| Real estate fit | ||
| Built specifically for real estate agents | Included | Included |
| Pre-built buyer/seller/listing pipelines out of the box | Included | templates vary |
| MLS / IDX website | Not included. by design, pipe yours via webhook | via integrations |
| Agent-specific tags (buyer, seller, tour, offer, sphere) | Included | Included |
| Lead capture and response | ||
| Missed-call auto-text in 8 seconds | Included | Not included |
| Auto-tagging on inbound leads | Included | via workflows |
| Instagram + TikTok DM auto-reply | Included | Not included |
| Open-house auto-posting | Included | Not included |
| Communication | ||
| Two-way SMS | Included | add-on / 3rd-party |
| Built-in calling (dialer) | Included | Not included |
| Email marketing + sequences | Included | Included |
| Drip + workflow automation | Included | Included |
| Marketing and lead generation | ||
| Website + funnel builder | Included | basic site only |
| Landing pages + forms | Included | limited |
| Appointment booking calendar | Included | add-on |
| Social media auto-posting | Included | Not included |
| AI assistant | ||
| AI-drafted follow-up emails and SMS | Included | Not included |
| AI call summaries | Included | Not included |
| AI-drafted DMs on social platforms | Included | Not included |
| Pricing | ||
| Starting monthly price | $60/mo | Free → $20 to $890+/mo (hub-tiered) |
| Built-in dialer included at entry tier | $60/mo, all-in | Add-on / 3rd-party |
| Predictive dialer | Not included | Add-on / 3rd-party |
| Per-seat pricing | No. flat rate | tiered plus per seat |
| Free trial | Yes, 14 days | Yes, free tier |
HubSpot has no missed-call auto-text and no dialer of its own. In Jtek a missed call goes out as a text before the caller has time to try the next agent, and the reply lands in the same thread as their Instagram DMs, their emails and their booking link.
Outbound call, 6m 04s
Inbound call, 3m 40s
Yes! Saturday at 11 works
Thanks for the open house!
Missed call
HubSpot hands you deal stages and a blank slate to configure. Jtek ships the buyer, seller and listing pipelines already built, with agent tags like tour, offer and sphere on day one, so the first list you import lands somewhere that already makes sense.
The real difference
HubSpot is genuinely well-built. It just isn't built for the way real estate agents capture and convert leads.
From missed call to signed contract
CRM plus Marketing Hub plus Sales Hub plus Service Hub
FAQ
Short answers. No fluff.
Because HubSpot's free CRM doesn't include the real-estate-specific things you need: missed-call auto-text, IG/TikTok DM auto-reply, pre-built buyer/seller pipelines, MLS integration. To get equivalents in HubSpot you'd need paid hubs that cost more than Jtek.
Yes for the use cases real estate agents actually need: drip emails, SMS sequences, AI follow-up, automated tasks. HubSpot Marketing Hub goes deeper if you're running enterprise demand-gen campaigns, but most agents aren't.
Most agents are fully set up in under an hour. Export your HubSpot contacts and deals as CSV, import into Jtek, pick a pre-built pipeline template.
14 days free, cancel anytime. You can test the full product, including missed-call auto-reply, pipeline, AI assistant, and social integrations, before committing.