Head-to-head

Jtek vs Market Leader

A flat-rate CRM, or a CRM bundled with paid leads.

Starting price, per month

J$60
ML$139+
You keep$79+every month

From each company’s published pricing, in the table below.

The agent pick

Jtek

One flat rate, one login, AI and website builder included.

Best for solo agents and teams of 1 to 10
Better elsewhere

Market Leader

Guaranteed monthly leads bundled with a CRM.

Best for agents who want to buy leads

Price

Jtek$60 flat
ML$139+

Free trial

Jtek14 days
MLDemo only

Built-in dialer

JtekIncluded
MLNot included

Two-way texting

JtekIncluded
MLPaid add-on

Website and funnels

JtekIncluded
MLBasic site only

Social auto-posting

JtekIncluded
MLNot included

DM auto-reply

JtekAutomatic
MLNot included

AI follow-up

JtekIncluded
MLNot included
See where both rank in our best CRMs of 2026 →

Feature by feature

Side by side, where it matters.

included not included paid add-on

Feature ✓ included ✗ not included $ paid add-on
Jtek $60 a month, flat, any team size Try it free
Market Leader $139+ a month, lead-volume tiered
Real estate fit
Built specifically for real estate agents ✓ Yes ✓ Yes
Pre-built buyer, seller and listing pipelines out of the box ✓ Yes templates vary
MLS and IDX website ✗ No.by design, pipe yours in via webhook via integrations
Agent-specific tags (buyer, seller, tour, offer, sphere) ✓ Yes ✓ Yes
Lead capture and response
Missed-call auto-text in 8 seconds ✓ Yes ✗ No
Auto-tagging on inbound leads ✓ Yes via workflows
Instagram and TikTok DM auto-reply ✓ Yes ✗ No
Open-house auto-posting ✓ Yes ✗ No
Communication
Two-way SMS ✓ Yes $ Paid add-on.add-on or third party
Built-in calling (dialer) ✓ Yes ✗ No
Email marketing and sequences ✓ Yes ✓ Yes
Drip and workflow automation ✓ Yes ✓ Yes
Marketing and lead generation
Website and funnel builder ✓ Yes basic site only
Landing pages and forms ✓ Yes limited
Appointment booking calendar ✓ Yes $ Paid add-on.add-on
Social media auto-posting ✓ Yes ✗ No
AI assistant
AI-drafted follow-up emails and SMS ✓ Yes ✗ No
AI call summaries ✓ Yes ✗ No
AI-drafted DMs on social platforms ✓ Yes ✗ No
Pricing
Starting monthly price $60/mo $139+/molead-volume tiered
Built-in dialer included at entry tier $60/moall in Add-on
Predictive dialer Not included Not included
Per-seat pricing ✗ No.flat rate ✓ Yes.bundle, lead-volume tiered
Free trial ✓ Yes.14 days ✗ No.demo only

The real difference

Two very different value propositions.

Market Leader sells you leads bundled with a CRM. Jtek sells you a CRM at $60/mo: your sphere, your social, your traffic.

Jtek: built around an agent's day

From missed call to signed contract

  • Missed call at 11:42 while you're showing a home: text sent, lead tagged, reminder set. Automatic.
  • A new IG save on your listing triggers an auto-DM asking if they want the open house address.
  • Pre-built pipelines and automations mean you start working in minutes, not after a week of configuration.
  • Flat $60/mo. No bundled-lead markup. Bring your own traffic, keep your own margin.
  • AI assistant drafts follow-ups, summarizes calls, and suggests next steps. Not a separate add-on.

Market Leader: built around bundled paid leads

Pay-for-leads, plus a CRM and a marketing site

  • Bundled monthly volume of guaranteed exclusive paid leads.
  • CRM, marketing website, and email engine, packaged with the lead-gen.
  • Pricing varies by lead volume: typically $139+/mo at minimum, scaling well past $300/mo.
  • No native social DM auto-reply or missed-call auto-text.
  • AI features are limited compared to modern CRMs.

FAQ

What real estate agents ask us.

Short answers. No fluff.

Why would I pay $60/mo when Market Leader gives me leads?

Two different math problems. Market Leader is a lead source bundled with a CRM. Jtek is a CRM that helps you convert the leads you already get from your sphere, social, sign calls, and referrals. Most agents close more from owned channels than purchased ones, and the $60/mo flat means you keep more margin per close.

Does Jtek do paid lead-gen like Market Leader?

Jtek does not include IDX (intentional, so bring your existing IDX site and pipe leads in via webhook). Jtek does include landing pages and forms. Buying leads is a separate decision. If you want both, you can run paid Facebook/Google ads to a Jtek landing page and keep all the lead value yourself.

Can I migrate from Market Leader to Jtek?

Yes. Most agents are fully set up in under an hour. Export your Market Leader contacts as CSV, import into Jtek, pick a pre-built pipeline template. You can have Jtek live before your next Market Leader invoice.

What about a free trial?

14 days free, cancel anytime. You can test the full product (missed-call auto-reply, pipeline, AI assistant, and social integrations) before committing. Market Leader is demo-gated with no public free trial.

Switch from Market Leader in under an hour.