Head-to-head comparison
Salesforce is the gold standard for enterprise B2B sales. Jtek is the agent-native CRM that doesn't require a Salesforce admin to use.
The pick for agents
The CRM built for real estate agents, by a real estate agent. Every feature is there because a closing depended on it.
Best for: solo agents and small teams (1-10) who want one login for leads, pipeline, follow-ups, calendar, texting, and their website.
Better elsewhere
The undisputed leader in enterprise B2B CRM, with deep customization and a massive ecosystem, designed for orgs with dedicated Salesforce administrators.
Best for: enterprise sales orgs with 50+ reps, complex multi-stage pipelines, and a dedicated Salesforce admin to maintain custom objects, workflows, and reports.
Want the full market view? See where both land in our best real estate CRMs of 2026 roundup, or compare all 18 CRMs.
Feature-by-feature
✓ = included ✗ = not included $ = paid add-on
| Feature | Jtek $60/mo flat, 14 days free Start free | Salesforce $25 to $165 per user per month |
|---|---|---|
| Real estate fit | ||
| Built specifically for real estate agents | Included | Included |
| Pre-built buyer/seller/listing pipelines out of the box | Included | templates vary |
| MLS / IDX website | Not included. By design, pipe yours via webhook | via integrations |
| Agent-specific tags (buyer, seller, tour, offer, sphere) | Included | Included |
| Lead capture and response | ||
| Missed-call auto-text in 8 seconds | Included | Not included |
| Auto-tagging on inbound leads | Included | via workflows |
| Instagram + TikTok DM auto-reply | Included | Not included |
| Open-house auto-posting | Included | Not included |
| Communication | ||
| Two-way SMS | Included | Paid add-on. add-on or 3rd-party |
| Built-in calling (dialer) | Included | Not included |
| Email marketing + sequences | Included | Included |
| Drip + workflow automation | Included | Included |
| Marketing and lead generation | ||
| Website + funnel builder | Included | basic site only |
| Landing pages + forms | Included | limited |
| Appointment booking calendar | Included | Paid add-on. add-on |
| Social media auto-posting | Included | Not included |
| AI assistant | ||
| AI-drafted follow-up emails and SMS | Included | Not included |
| AI call summaries | Included | Not included |
| AI-drafted DMs on social platforms | Included | Not included |
| Pricing | ||
| Starting monthly price | $60/mo | $25/user/mo (Starter) |
| Built-in dialer included at entry tier | $60/mo all-in | Add-on or 3rd-party |
| Predictive dialer | Not included | Add-on or 3rd-party |
| Per-seat pricing | No: flat rate | Yes: per user |
| Free trial | Yes: 14 days | Yes: 30 days |
The real difference
Salesforce is the best in the world at what it does. It just isn't designed for a working real estate agent's day. If you want the long version, we wrote a full review of Salesforce as a real estate CRM that covers setup cost, admin overhead, and what agents actually use.
From missed call to signed contract.
Custom objects, workflows, certified admins.
FAQ
Short answers. No fluff.
If your brokerage standardizes on Salesforce and pays for it, stay there for shared visibility. If you're on your own and want a CRM that works on Day 1 without a Salesforce admin, Jtek is dramatically less overhead: $60/mo flat, real estate workflows pre-built.
Einstein is genuinely powerful for enterprise use cases. But it's priced for enterprise, with additional per-user fees on top of Salesforce. Jtek's AI assistant drafts follow-ups, summarizes calls, and suggests next steps as part of the $60/mo, no add-on.
Most agents are fully set up in under an hour. Export your Salesforce contacts and notes as CSV, import into Jtek, and pick a pre-built pipeline template. The biggest time saver: skip all the custom-object configuration Salesforce required.
14 days free, cancel anytime. You can test the full product, including missed-call auto-reply, pipeline, AI assistant, and social integrations, before committing.