Head-to-head
A CRM made for agents. No Salesforce admin required.
A team of 10, per month
From each company’s published pricing, in the table below.
One flat rate, one login, AI and website builder included.
Best for solo agents and teams of 1 to 10Deep customization and a massive app ecosystem.
Best for 50+ rep orgs with an adminPrice
Free trial
Built-in dialer
Two-way texting
Website and funnels
Social auto-posting
DM auto-reply
AI follow-up
Feature-by-feature
✓ = included ✗ = not included $ = paid add-on
|
Feature
✓ included ✗ not included $ paid add-on
|
Salesforce
$25 to $165 per user, per month
|
|
|---|---|---|
| Real estate fit | ||
| Built specifically for real estate agents | Included | Included |
| Pre-built buyer/seller/listing pipelines out of the box | Included | templates vary |
| MLS / IDX website | Not included. By design, pipe yours via webhook | via integrations |
| Agent-specific tags (buyer, seller, tour, offer, sphere) | Included | Included |
| Lead capture and response | ||
| Missed-call auto-text in 8 seconds | Included | Not included |
| Auto-tagging on inbound leads | Included | via workflows |
| Instagram + TikTok DM auto-reply | Included | Not included |
| Open-house auto-posting | Included | Not included |
| Communication | ||
| Two-way SMS | Included | Paid add-on. add-on or 3rd-party |
| Built-in calling (dialer) | Included | Not included |
| Email marketing + sequences | Included | Included |
| Drip + workflow automation | Included | Included |
| Marketing and lead generation | ||
| Website + funnel builder | Included | basic site only |
| Landing pages + forms | Included | limited |
| Appointment booking calendar | Included | Paid add-on. add-on |
| Social media auto-posting | Included | Not included |
| AI assistant | ||
| AI-drafted follow-up emails and SMS | Included | Not included |
| AI call summaries | Included | Not included |
| AI-drafted DMs on social platforms | Included | Not included |
| Pricing | ||
| Starting monthly price | $60/mo | $25/user/mo (Starter) |
| Built-in dialer included at entry tier | $60/mo all-in | Add-on or 3rd-party |
| Predictive dialer | Not included | Add-on or 3rd-party |
| Per-seat pricing | No: flat rate | Yes: per user |
| Free trial | Yes: 14 days | Yes: 30 days |
The real difference
Salesforce is the best in the world at what it does. It just isn't designed for a working real estate agent's day. If you want the long version, we wrote a full review of Salesforce as a real estate CRM that covers setup cost, admin overhead, and what agents actually use.
From missed call to signed contract.
Custom objects, workflows, certified admins.
FAQ
Short answers. No fluff.
If your brokerage standardizes on Salesforce and pays for it, stay there for shared visibility. If you're on your own and want a CRM that works on Day 1 without a Salesforce admin, Jtek is dramatically less overhead: $60/mo flat, real estate workflows pre-built.
Einstein is genuinely powerful for enterprise use cases. But it's priced for enterprise, with additional per-user fees on top of Salesforce. Jtek's AI assistant drafts follow-ups, summarizes calls, and suggests next steps as part of the $60/mo, no add-on.
Most agents are fully set up in under an hour. Export your Salesforce contacts and notes as CSV, import into Jtek, and pick a pre-built pipeline template. The biggest time saver: skip all the custom-object configuration Salesforce required.
14 days free, cancel anytime. You can test the full product, including missed-call auto-reply, pipeline, AI assistant, and social integrations, before committing.