Salesforce is the gold standard for enterprise B2B sales. Jtek is the agent-native CRM that doesn't require a Salesforce admin to use.
The CRM built for real estate agents, by a real estate agent. Every feature is there because a closing depended on it.
The undisputed leader in enterprise B2B CRM, with deep customization and a massive ecosystem — designed for orgs with dedicated Salesforce administrators.
Want the full market view? See where both land in our best real estate CRMs of 2026 roundup, or compare all 18 CRMs.
✓ = included ✗ = not included $ = paid add-on
| Feature | Jtek | Salesforce |
|---|---|---|
| Real estate fit | ||
| Built specifically for real estate agents | ✓ | ✓ |
| Pre-built buyer/seller/listing pipelines out of the box | ✓ | templates vary |
| MLS / IDX website | ✗ (by design — pipe yours via webhook) | via integrations |
| Agent-specific tags (buyer, seller, tour, offer, sphere) | ✓ | ✓ |
| Lead capture & response | ||
| Missed-call auto-text in 8 seconds | ✓ | ✗ |
| Auto-tagging on inbound leads | ✓ | via workflows |
| Instagram + TikTok DM auto-reply | ✓ | ✗ |
| Open-house auto-posting | ✓ | ✗ |
| Communication | ||
| Two-way SMS | ✓ | add-on / 3rd-party |
| Built-in calling (dialer) | ✓ | ✗ |
| Email marketing + sequences | ✓ | ✓ |
| Drip + workflow automation | ✓ | ✓ |
| Marketing & lead generation | ||
| Website + funnel builder | ✓ | basic site only |
| Landing pages + forms | ✓ | limited |
| Appointment booking calendar | ✓ | add-on |
| Social media auto-posting | ✓ | ✗ |
| AI assistant | ||
| AI-drafted follow-up emails & SMS | ✓ | ✗ |
| AI call summaries | ✓ | ✗ |
| AI-drafted DMs on social platforms | ✓ | ✗ |
| Pricing | ||
| Starting monthly price | $60/mo | $25/user/mo (Starter) |
| Built-in dialer included at entry tier | $60/mo — all-in | Add-on / 3rd-party |
| Predictive dialer | Not included | Add-on / 3rd-party |
| Per-seat pricing | ✗ flat rate | ✓ per user |
| Free trial | ✓ 14 days | ✓ 30 days |
Salesforce is the best in the world at what it does. It just isn't designed for a working real estate agent's day.
I went from missing 30% of my follow-ups to never missing one. Close rate jumped in the first month.
Short answers. No fluff.
If your brokerage standardizes on Salesforce and pays for it, stay there for shared visibility. If you're on your own and want a CRM that works on Day 1 without a Salesforce admin, Jtek is dramatically less overhead — $60/mo flat, real estate workflows pre-built.
Einstein is genuinely powerful for enterprise use cases. But it's priced for enterprise — additional per-user fees on top of Salesforce. Jtek's AI assistant drafts follow-ups, summarizes calls, and suggests next steps as part of the $60/mo, no add-on.
Most agents are fully set up in under an hour. Export your Salesforce contacts and notes as CSV, import into Jtek, and pick a pre-built pipeline template. The biggest time saver: skip all the custom-object configuration Salesforce required.
14 days free, cancel anytime. You can test the full product — including missed-call auto-reply, pipeline, AI assistant, and social integrations — before committing.
A deeper look at why agents skip the B2B SDR-focused dialer and pick a CRM built for them.
Export your contacts, drop them into Jtek, keep your existing IDX site running. No migration tax, no per-seat math, no contract.