Side-by-side comparisons against every major real estate CRM agents shop. We tell you when each one wins — even when it's not us.
Per-user pricing that compounds fast. Best for 15+ agent brokerages with manager-heavy workflows. Worse for solo agents than its market share suggests.
Brokerage-issued, brokerage-owned. Strong IDX. But your data stays behind when you change shops, and there's no self-serve signup.
Bundled CRM + IDX + paid lead-gen for mid-large teams. Demo-gated, 12-month contract, $500–$1,500 setup fee.
Best-in-class IDX SEO for 5–50 agent teams. Their own reviewers say "not great for solo agents." Still no native mobile app in 2026.
Cheapest IDX site of the major platforms. But: 6–12 month contract, $250 setup fee, ~2-month buyout penalty if you cancel early.
Excellent power dialer for B2B SDR teams. Not built for real estate — no MLS, no agent pipeline, no social DM automation.
Powerful brokerage platform with paid lead-gen, IDX websites, and ISA tools — engineered for teams of 5+ with five-figure budgets.
One of the original real estate CRMs (since 2002). Strong at drip emails and transaction coordination — light on social, AI, and built-in calling.
Lone Wolf sunset LionDesk in September 2025. If you're still scrambling for a new home, this is the migration path agents are choosing.
Polished contact database, monthly newsletter engine, and a basic agent website. Light on built-in calling, social DMs, and modern AI follow-up.
The workflow nerd's CRM — deep customizable automation and transaction templates. Steep learning curve, no native calling or social DM auto-reply.
One of the original real estate CRMs (since 1982). Strong contact database and follow-up coaching. Per-user pricing, no built-in calling or social DMs.
Co-founded by Ben Kinney for teams. Bundled IDX, CRM, and transaction management. Multi-tier pricing aimed at teams of 5+.
Bundled paid lead-gen + IDX + CRM for big teams. Custom pricing typically lands $1,000+/mo plus ad spend. Demo-gated, multi-year contracts common.
Pay for guaranteed exclusive leads bundled with a CRM and marketing site. Lead-volume tiered pricing. Owned by Constellation Real Estate Group.
Enterprise B2B CRM gold standard. Massive ecosystem, but built for orgs with certified Salesforce admins. Pre-built real estate workflows are not part of the package.
Generalist marketing-and-CRM platform with a generous free tier. Real estate features land in paid hubs that scale fast — Sales Hub Pro is $90/seat.
Clean visual pipeline tool for B2B sales teams. Generic stages (configure your own), per-user pricing, no real-estate workflows or social DM auto-reply.
If you only have time for one row, look at this.
| Feature | Jtek | FUB | kvCORE | Lofty | Sierra | Real Geeks | Close |
|---|---|---|---|---|---|---|---|
| Self-serve signup | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ | ✓ |
| Flat pricing (not per-user) | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Free trial | 14 days | 7 days | demo | none | demo | none | 14 days |
| No setup fee | ✓ | ✓ | ~$999 | $500–$1.5k | $500 | $250 | ✓ |
| Month-to-month | ✓ | ✓ | annual | 12 months | annual | 6–12 months | ✓ |
| IG/TikTok DM auto-reply | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Built for real estate | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ |
| Starting price | $60/mo | $69/user/mo | $499+/mo | $449+/mo | $299.95/mo | $299/mo | $49/user/mo |
$60/month, flat. Cancel anytime. Skip the demo gate, the 12-month contract, the per-seat math.